Support and Recognition
Trading and Certification Guide
Instituto Ação Verde recognizes the actions and initiatives of companies in the preservation of the environment through Seals and Certifications
The Intergovernmental Panel on Climate Change (IPCC) established an international standard for measuring and monitoring the impact of human activities on the increase in Greenhouse Gas (GHG) emissions. This instrument was used as a reference for the production of baseline methodologies and monitoring and elaboration of projects for the generation of carbon credits, according to the United Nations Framework Convention on Climate Change (UNFCCC). The same IPCC standard serves as a basis for the development of Measurement, Reporting and Verification – MRV methodologies for voluntary carbon markets.
Businesses with environmental goods and services do not just buy and sell credits for ecosystem services, including carbon. The adoption of good practices and Life Cycle Analysis - LCA are essential to assess and improve the competitiveness of businesses in the Green Economy. The instrument for publicizing the competitiveness of businesses in the Green Economy often includes certification. The environmental certification of production and service chains is an instrument to build market strategies in the Green Economy.
In this way, the Business Guide for Environmental Goods and Services seeks to serve as an instrument for entrepreneurs to identify opportunities and challenges in the carbon market, while promoting the use of the CO2 Responsible Company Certification and CO2 Biome Cultivator seals. , Living Ecosystem. The seals are a tool to convey the recognition of the Instituto Ação Verde to the production and service delivery chains that contribute to the Green Economy. Through the PNBSAE/MT, it symbolizes the transfer of resources between companies with GHG emissions and credit sellers, as well as the commitment of production and service chains to face global climate change.
Green Action CO certification2 – Responsible Company: Floresta Viva
Companies and institutions that carry out the Greenhouse Gas Emissions Inventory – GHG with Instituto Ação Verde and register on this Business Platform will be able to receive the Greenhouse Gas Neutralization Certificate – Responsible Company Seal: Floresta Viva, for promoting actions to neutralize polluting gases through the purchase of carbon credits.
CO Biome Cultivator Certification2 : Living Ecosystem
The greenhouse gas reduction project registered in this Business Platform after monitoring has the results verified by an accredited company that will allow the issuance of carbon credit certificates able to be traded and consequently the permission to use the biome cultivator seal.
Land practices and uses, including agriculture, raising domestic animals and planting forests in rural settings, are important for the conservation of biodiversity and Brazilian biomes (Amazon, Cerrado, Caatinga, Atlantic, Pantanal, Pampa and Marine), as well as as with all ecosystem services.
Goods and services that seek to contribute to ecosystem services must be recognized as such, so that the general public can have access to opportunities to foster these activities. With the use of specific Indicators, which measure the level of compliance of land use practices with the Criteria and Principles of cultivation of biomes, the improvement of commodity production activities towards the conservation of ecosystem services can be evidenced.
The possibility of using this level of territorial management of commodity production as a marketing tool is important to contribute to increasing consumption by society. The increase in the consumption of environmental goods and services will contribute to the conservation of ecosystem services in the rural settings in which they are produced.
Responsible Company Certification: Vivo Ecosystem
The Greenhouse Gas Emissions Inventory Project – GHG, registered in this Business Platform, has the results verified by an accredited company or professional that will allow the issuance of a GHG emissions record. Individuals and organizations that have their inventories registered with the PNBSAE can purchase carbon credits from projects made available by other registered members, and with that they have the right to access the CO2 Responsible Company certification seal: Living Ecosystem.
Human activities related to industry, transport, construction, commerce, energy, waste, agriculture and other land uses imply GHG emissions into the atmosphere. These emissions, when correctly identified, can be monitored, controlled, reduced, compensated and neutralized. Companies that carry out GHG emissions inventories are showing signs of concern about the environmental issue.
Companies that produce with environmental quality need to be differentiated in the markets. Goods and services that seek to contribute to ecosystem services must be recognized as such, so that the general public can have access to opportunities to foster these activities. With the use of specific indicators, which measure the level of compliance of daily practices with the Criteria and Principles of a Responsible Company, the improvement of production activities and provision of services towards the conservation of ecosystem services can be evidenced.
The CO2 Responsible Company Seal: Living Ecosystem is used to identify individuals, events, companies, institutions, organizations and others that are investing in GHG management in their activities. The certified company demonstrates that it has achieved the highest level in CSR related to the companies' GHG emissions.
